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- Lasting Behavior Change in MindTech - #9
Lasting Behavior Change in MindTech - #9
Aline Holzwarth (Applied Behavioral Scientist)
How do we close the gap between intention and action? A key problem for anyone trying to change behavior for the better.
Aline Holzwarth invests her brainpower in solving this problem, earning many impressive stripes as an applied behavioral scientist along the way, such as:
Behavioral Science Lead in the Health AI team at Apple
Head of Behavioral Science at Pattern Health - a digital health platform motivating patients to engage with their care
Principal of the Centre for Advanced Hindsight at Duke University - where she redesigned systems to help people make better health decisions
Today, she and her team run Nuance - harnessing the best of behavioral science to achieve scalable behavior change through all the digital products they develop.
Listen to learn Aline’s take on:
The most effective incentives that mental health apps can give their users to achieve lasting behavior change
How to leverage a user’s intrinsic motivation to close the gap between intention and action
The 3 behavioral science concepts most relevant to MindTech
Find the full episode on:
MindTech Matrix:
The first and only map of mental health technology startups organised by the problem they’re solving and the solution they’re building, in line with the problem-driven innovation models for emerging technologies.
Access the updated MindTech Matrix here.
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